Creating your Marketing Strategy Webinar

9:00am – 11:00am
Friday 25th June 2021
Online Event

This webinar will show you how to harness your marketing investment and activities to power-up your growth strategy.


Topic: Creating your Marketing Strategy

Date: Friday 25th June 2021

Time: 9:00am – 11:00am

Register on Eventbrite: https://www.eventbrite.co.uk/e/creating-your-marketing-strategy-webinar-tickets-152411917147


Agenda

  • The Process – putting together a marketing strategy
  • What’s your exchange? Having a Marketing Orientation
  • Research based approach – what and how?
  • Who are your customers? Let’s understand them better through Segmenting, Targeting and Positioning
  • Piggybacking as a route to market
  • Creating a marketing mix which stacks up

Eligibility

These workshops are delivered as part of the Business Ready programme to support tech based and knowledge intensive small businesses, with high growth potential based in the Coventry & Warwickshire LEP area.

This project is part funded by the European Regional Development Fund, forming part of the CW Business: Start, Grow and Scale Programme.

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