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Regional support for Business

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Advantage West Midlands

The centre for innovation, research & development 024 7632 3000
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We have successfully helped hundreds of companies or ventures that needed a helping hand to put their growth plans into practice or where economic circumstances forced them to diversify into alternative markets. The reason for our success and quality delivery is that we understand our customers’ needs and markets and we find the right answers to critical marketing questions. We are capable of undertaking a wide variety of projects.

  • What do we do?

Market Research

We undertake desk-based market research and telephone surveys to find answers to critical marketing questions. The following is a non-exhaustive list of typical work we can undertake.

  • Identification of target market sectors and market conditions/changes and other relevant market dynamics
  • Identification of market size and potential
  • Competition research and benchmarking
  • Product/Service research and benchmarking
  • Customer satisfaction survey
  • Identification of channels to market and other market sector specific information

Market Development

We undertake market surveys to identify the right target audience and finetune the marketing messages for your product/service. This process will lead to more business for you by increasing your database of contacts and prospects, by making you better known and creating leads for sales.

Marketing Messages

If you don’t know how to address your market, we can help you overcome this. Usually companies find it hard to pinpoint what they are particularly good at and especially what their customers value most.

Marketing/Sales Collateral – Marketing Messages

We can help you address your target markets by authoring your marketing collateral. We can write copy for websites, brochures, flyers and sales letters so you can start establishing a sustained marketing/sales process. This could follow our marketing intervention or be a standalone service.

International

We are staffed with native French and German speakers and are experienced in marketing/market research for UK companies wishing to export. We are also experienced in advising foreign companies wishing to enter the UK market.

  • What else do you get?

Grants/Funding

We have direct access to most regional business support organisations which can ease the cost of your project. We are happy to help you find the right support package to match your business development needs and to ensure this is done in the most cost efficent way.

Networking/Signposting

When you decide to work with us, you can make use of our large network of partners and business support organisations to ensure more sustainable results.

Long Term Sustainable Support

Unlike other suppliers we aim to give long-term support especially for start-ups and high growth companies that goes beyond the original project. We can do this because we have funds available that allow us to do so which is in-line with our objective of delivering successful businesses to the region.

  • What next?

When you contact us, we will arrange a convenient time to meet and based on this information provide you with a plan of actions and recommendations. This enables you to make an informed decision about what lies ahead including budget and timelines.

Please click here to download the Techmark brochure