University of warwick science park blog

Appliansys

(l-r) – Ross Horn from ApplianSys, Penny Robb, the centre manager at the University of Warwick Science Park’s Binley Innovation Centre and Justyna Gralinska from ApplianSys.

A Coventry networks vendor is celebrating an export milestone, having notched up customers in 100 countries.

After switching its focus to emerging markets, ApplianSys has seen sales of its specialist server appliances double in the past 18 months.

The firm’s headcount has tripled over the last 12 months and now it has taken more space to become the largest tenant at the University of Warwick Science Park’s Binley Innovation Centre.

With 85 per cent of its sales being exports, ApplianSys is setting the kind of example politicians and business leaders are urging on UK companies.

Justyna Gralinska is from ApplianSys. She said: “Our products and our marketing efforts are targeted at users outside Europe, in the fastest growing regions of the world. Sales are strong across Africa, Middle East, Asia, and the Americas North and South.

“Some of our products are particularly helpful in remote areas where bandwidth is scarce.

“This means we have lots of customers in interesting places, for example the Falkland Islands, Diego Garcia, St Helena, Greenland, Alaska, Mauritius, Reunion and Madagascar.

“The 99th country we exported to was Wallis and Futuna – which we’d never even heard of! Lots of staff volunteer to install our equipment in the Caribbean or the Maldives – less in the Arctic!”

Penny Robb, the centre manager at the University of Warwick Science Park’s Binley Innovation Centre, is delighted to see ApplianSys grow: “It is always good to see one of our firms achieving such magnificent success, particularly at a time when not everyone is finding it easy.

“ApplianSys has clearly used a great knowledge of emerging markets to contribute to this growth and long may that continue.

“This just goes to show what can be achieved when you combine strong products with the right support and a staff who are clearly experts in their chosen field.”