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Expert Team's Italian Job
A new recruit has joined the International Technical Marketing (Techmark) team at the University of Warwick Science Park. Massimo Luppino can now assist SME's aiming to complete an 'Italian Job'.
The Techmark initiative has helped over 200 companies to secure and exploit new markets for their products, processes or technologies. Massimo joining the team adds yet another resource to complement the existing French and German-speaking team members.
Aimed at companies, which may lack the personnel and financial resources to develop their export markets, the Techmark initiative team provides a cost efficient solution. Assignments have included market research and development, helping form business alliances, exporting, direct selling and sourcing products. In fact the Techmark team can undertake any suitable project in the UK or worldwide. Massimo, who also writes and publishes e-articles for a German bank, is currently working for a Coventry based company globally marketing a new software product on the Internet. 'We can provide local businesses with the marketing skills to identify potential customers and present themselves in the customer's language. We also provide practical assistance in steering companies through the mechanics and rules of international business to penetrate new export markets and we can provide confidential test marketing,' says Bill Taylor, Project Executive.
Diplomacy is also a hallmark of the export team. Forsaking the Italian sun, food and wine for colder, darker, wetter winter Britain, Massimo would only add that his temporary home environment was no better or worse-only 'different.'
Any company interested in the Techmark scheme should contact Bill Taylor on 024 7632 3117 or email bill.taylor@uwsp.co.uk
Techmark encompasses the SME Export Initiative, a EU-supported programme run by the Science Park, the University of Warwick and the Chamber of Commerce Coventry and Warwickshire.
Cliff Cotterill - 2002/03/21
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