University of warwick science park event

Using PR for Maximum Effect

9.15 - 12.30    27th Sep 2017    Rural Innovation Centre, Unit 169, Avenue H, Stoneleigh Park, Kenilworth. CV8 2LG 

Venue: Rural Innovation Centre, Unit 169, Avenue H, Stoneleigh Park, Kenilworth. CV8 2LG

When: 27th September 2017 Time: 9.15am – 12.30pm

Whichever sector your business operates in, it is a highly competitive marketplace in this digital era. It’s therefore vital that your company is highly visible. The workshop will use examples of press releases, blog posts, case studies and white papers as templates for creating great content. Delegates will also carry out a key word analysis exercise and spend time researching story opportunities.

Topics
-What is PR?
-What’s your story?
-Crafting Content
-Be a Thought Leader
-Getting Your Story Out There
-Measuring Success

If this sounds interesting, the following workshop could be for you and there will be plenty of time for questions.

Booking: https://www.eventbrite.co.uk/e/using-pr-for-maximum-effect-rural-innovation-centre-stoneleigh-park-registration-35910450123 or contact businessready@uwsp.co.uk or 024 7632 3121

9.15 – Registration and networking
9.30 – Welcome and overview
9.45 – Introductions and objectives for the session
10.00 – What is PR?
10.15 – What is your story?
10.25 – Crafting Content
11.00 – Refreshment break
11.15 – Be a Thought Leader
11.30 – Getting Your Story Out There
11.50 – Measuring Success
12.10 – Q &A and feedback
12.30 – Feedback and Close

Eligibility:
These workshops are delivered as part of the Business Ready programme to support tech based and knowledge intensive small businesses based in the Coventry & Warwickshire LEP area.
If you can pass the eligibility criteria detailed on the Business Ready website then you are welcome to book a place on the workshops.
This project is part funded by the European Regional Development Fund, forming part of the Coventry & Warwickshire Business support programme

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