How to book: Book on Eventbrite
What: Using Partnerships & Channels to Grow Sales Workshop
Where: Business Innovation Centre, Binley Business Park, Harry Weston Road, Coventry. CV3 2TX
When: 5th December 2017, 1:15pm – 4:30pm
There is considerable evidence that organisations need a planned approach to partnerships, and to developing internal capabilities, but many find this step a challenge. A lack of partnering skills, together with a transactional sales process and culture, makes it hard to develop and get value from relationships. An unplanned approach can result in partners becoming disaffected and both parties wasting resources. Organisations need an approach that addresses more than simply the metrics and processes.
1:15pm – Registration and networking
1:30pm – Welcome and Introductions
1:45pm – What’s your Route to Market ?
2:00pm – Why use partners – new markets, international markets?
2:25pm – Total product – concept and execution
3:00pm – Refreshment break
3:15pm – Types of partnerships, alliances and channels
3:30pm – Developing your Route to Market strategy
3:50pm – Your partner proposition and joint proposition
4:10pm – Enabling and managing your partners
4:30pm – Putting it all together: the partner lifecycle, Feedback & close
To book follow this external link to Eventbrite. Please book early to avoid disappointment.