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Technical Marketing

Techmark is a specialist technical marketing service providing market research and analysis, voice of customer research, market development and international marketing services. We specialise in working with small to medium sized enterprises from the Coventry, Warwickshire and wider West Midlands area to help them identify and access markets for their products or services. We also work with many overseas companies wishing to enter the UK market, whether they are new to the market or already have existing sales here.

For our external website please visit: www.techmarkwm.co.uk

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What – We offer a combination of services to match your development and budget, from small to large, from focused projects to long term programmes. To us marketing isn’t just about mailshots and brochures but it’s a battery of activities that if done right will generate new business for you. Below is a non-exclusive list of marketing activities we can cover.

  • Market appraisal and market analysis
  • Customer/market surveys, gap analysis
  • Competition benchmarking
  • Digital Marketing Strategies
  • Content Marketing
  • Product appraisal
  • Strategy development, routes to market
  • Marketing process and campaign design
  • Marketing copy and messages
  • Marketing collateral design
  • Social media
  • Lead generation

Market Exploration – Better knowledge of market opportunities and conditions, how your product or service fits in to help you sell more effectively. we provide you with the answers to your questions and market requirements.

Market Development – Translating market knowledge into tangible actions using a battery of different media and messages providing the key to more effective sales and market reach.

Marketing Execution – The execution and delivery of an integrated marketing campaign that will create demand for your product or service.

Overseas Market Access – There are many reasons to export your products such as a limited home market, a product or service with international potential or country specific market opportunities. We can help you succeed in German and English speaking markets overseas. We do this by researching markets in order to identify market opportunites and how to access them.

UK Market Expert Service – The UK Market Expert Service helps foreign owned companies enter the UK market and identify their first customers and target markets. We are partners of the UK Market Access Program and have over 7 years experience from helping scores of foreign owned businesses successfully set up in the UK.

Please download our brochure for further information